Full Circle is a soon to be launched boutique IT dept. They will offer small businesses and residential consumers an simple and easy way to deal with their technology needs by professionals without having to pay an IT firm a ton of money or resort to visiting a box store who’s staff are either under-trained or not interested in your needs.
We worked with them to create a brand for their business that would reflect the message they wanted their audiences to see.
A logo may be the main hub of a brand but it is only the tip of the spear. This is what where we began with Full Circle. After deciding what the brand needed to say and what the logo needed to convey we started with sketches and really quick mockups. Once we had a better understanding of what they were looking for, and once they had a better understanding of what their audience was looking for we starting narrowing the ideas down for higher fidelity mockups.
Many rounds of revisions went into the various logo designs, but it was important to get even the smallest details right. Things like weighting, spacing, colour, and the interaction between the logo mark and name were refined many times over.
This is only a small piece of what the overall brand will consist of. It’s very important to get your brand right from the start since it will ultimately drive major projects like your website, marketing, and advertising. Your brand is the face you show to the world, it’s your first impression.
